Brett Maiolfi

Directed multi-channel GTM strategies across digital and brick-and-mortar channels, successfully opening new growth avenues within a highly regulated industry.

Architected and launched the brand's first Shopify e-commerce channel, navigating complex regulations to establish a new high-margin Direct-to-Consumer (DTC) revenue stream.

Drove B2B channel expansion by forging partnerships with over 200 retail locations, delivering 8% average quarterly revenue growth.

Established a comprehensive KPI tracking framework to provide the leadership team with actionable business intelligence, directly informing strategic pivots and optimizing spend.

Led the end-to-end business journey, scaling the DTC brand from $0 to $2M in revenue within 18 months, and securing a strategic partnership and investment from Mark Cuban on ABC's 'Shark Tank'.

Held full P&L ownership while leading cross-functional teams (product, creative, operations) through a remarkable 4500% MoM revenue growth period post-show, successfully navigating rapid scaling to meet massive surges in market demand.

Built a national multi-channel sales ecosystem from scratch, encompassing DTC e-commerce (Amazon, Shopify) and an international B2B distribution network of 200+ wholesale accounts.

Drove best-in-class e-commerce conversion rates of 5-9% through rigorous A/B testing of ad creative, landing pages, and audience segmentation.

Conceptualized and launched a subscription-based CPG service, focusing on LTV/CAC modeling within a 6-month GTM strategy, owning full P&L and product success responsibilities.

Achieved consistent month-over-month revenue growth with a low 5% average monthly churn rate by optimizing product and marketing strategies.

Developed the primary customer acquisition engine through a multi-channel digital strategy, leveraging Paid Social (Meta/Facebook Ads) and Influencer Marketing.

Grew organic followers from 0 to 23k, establishing a significant online presence and community engagement.

Designed and implemented the company's first digital growth engine from the ground up, establishing a modern multi-channel lead generation system.

Increased qualified leads by 300% through strategic digital initiatives.

Engineered and optimized a performance marketing framework that reduced Cost-Per-Acquisition by 40% through rigorous data-driven experimentation and audience segmentation.